CBS Sunday Morning, 2021, 3:39… Martin Riese is America's first certified water sommelier, who studies the subtle flavors of bottled water, and prepares menus pairing specific brands with foods. Correspondent Jonathan Vigliotti sits down with Riese to discuss his unique palate, and his thirst for spreading the word on water.
Veblen Goods
Happiness is an Unopened Box
The Clutter of Consumerism
Planned Obsolescence
McMansions & The American Dream
Clothes, Landfills, and Greenwashing
Skin Whitening
Countertops and Conspicuous Consumption
"How granite countertops took over American kitchens" -- Vox, 2017, 6:16 -- https://www.youtube.com/watch?v=eXyHRnDNH64
Expensive granite countertops are examined as a status symbol. In my apartment the countertops are cheap white laminate. While I don't necessarily care about them being low quality, whoever decided that white is a good color for countertops obviously never used their kitchen. I shouldn't have to deep bleach my counters after every little spill... Just sayin...
Aspirational Lifestyles
How TV Ruined Your Life: Aspiration (Episode 3) -- BBC, 2011, 29:19 -- https://youtu.be/tNGK9ni4aSY
It's a shame Americans don't know about Charlie Brooker aside from his Black Mirror series on Netflix. But this sociological critique of aspirational imagery in the media is brilliant, hilarious, and is certainly understandable to an American audience. This episode brings up concepts such as social class, status symbols, conspicuous consumption, and focuses on how the false consciousness a la media creates misery in our lives. Television socializes us to become obsessed with the perverted rat race of opulence, celebrity, and unrealistic standards of beauty. We now aspire to a way of life manufactured by the media and have seemingly forgotten how fabricated such an ideal is.
China's Rich Girls
China's Rich Girls (101 East) -- Al Jazeera, 2017, 25:40 -- https://youtu.be/MFJBgsr939c
A video detailing the extravagant lives of wealthy young Chinese women living in Canada. The main theme here is the conspicuous consumption of status symbols made possible by being born into a family of high socioeconomic status. This can also be seen through a dramaturgical perspective as staging behavior is rather prominent here, especially surrounding their image online and on television.
Status Symbols in Pop Culture
Why Rappers Love Grey Poupon -- Vox, 2016, 10:04 -- https://youtu.be/jOgPk5T1xi0
An example of how the social class system and status symbols can be found in pop culture.
Pro-Tips: (1) Show your class the original Grey Poupon commercial before this video; (2) Buy a jar of Grey Poupon and some popsicle sticks (or small spoons) so your students can taste the opulence.